Soundchip SA announces launch

Genève, Switzerland, 14 May 2011 – The directors of Soundchip SA are pleased to announce the company’s launch as a Swiss based audio systems consultancy focused on delivering innovative solutions in personal audio.

Soundchip offers customers access to a broad spectrum of expertise and technology in personal audio demonstrated and refined by its cumulative history of partnership with world leading brands in consumer electronics and telephony.

Mr Donaldson, Chairman and CEO, said, “We are excited to announce the launch of Soundchip. We have assembled a strong team with a proven track record in audio engineering and look forward to helping our customers engineer next generation personal audio devices. ”

Soundchip is the originator of the High Definition Personal Audio™ (HD-PA™) reference and is committed to providing solutions that enthral listeners with environmentally resilient sound quality, comfort and convenience. The company offers customers access to a comprehensive set of resources that streamline the process of building HD-PA compliant audio devices. These resources have been developed in association with partner companies who have also committed their organizations to HD-PA and the development of technologies that promote a step change in the performance and capabilities of personal audio devices.

Joining Mr Donaldson in the formation of the business are Dr Paul Darlington, Chief Technology Officer, and Dr Ben Skelton, Chief Operations Officer.

Dr Darlington is a renowned expert in electroacoustics having formerly consulted to major companies working in the semiconductor and telecommunications industries.

Dr Skelton meanwhile has more than 10 years experience in managing professional engineering teams across multiple regions and has spent the past three years in Asia developing relationships with leading manufacturers of telecommunications and consumer audio products.